retirement investment advisors website
Retirement Investment Advisors, inc. is a fiduciary firm based in Oklahoma City. They needed a redesign that could organize a growing library of resources, financial tools, and market commentary, all managed by staff with no technical background.
About the Project
Taxonomy system
I built a resource library using custom post types and taxonomy-driven fields through ACF. New content gets tagged and featured across the site automatically. Their financial briefs and market commentary work the same way. Staff add content and the rest is handled for them.
Reusable content
Same approach as the resource library at a page level. I created custom sections so their team can build and update pages on their own without needing a developer.
Visual refresh
Their branding elements have held steady for nearly a decade, but they were ready for a refresh in how they're applied. I kept the classic navy and gold but opened things up with warm photography, more white space, and a refreshed type system.
